B.A.S.S. and underwear/apparel manufacturer Jockey International, Inc. (Jockey) have announced a new partnership for the 2024 bass fishing season. Jockey will serve as the presenting sponsor of the Bassmaster Classic in Tulsa, Okla., to be held March 22-24 on Grand Lake O’ the Cherokees.
“The Bassmaster Classic is the world’s most prestigious professional bass tournament, with a large base of passionate fans,” said Tom Hutchison, vice president of marketing at Jockey. “We’re blessed to be partnered with the event, supporting the anglers and having some fun with the community of fans. At Jockey, family, tradition and community are values we hold dear, and we know they’re important to our customers as well. We look forward to meeting all the anglers and fans in Tulsa and connecting over some great fishing stories.”
As part of its Classic sponsorship, Jockey will release limited edition Bassmaster Classic x Jockey Outdoors by Luke Bryan gear available for purchase only at the Classic, featuring unique badges and exclusive designs.
“We are thrilled to welcome Jockey as the presenting sponsor of the Bassmaster Classic," said B.A.S.S. CEO Chase Anderson. "Our organizations are aligned in that we are founded on American values. The Bassmaster Classic is the Super Bowl of our sport, and I can’t think of a better platform to highlight Jockey’s outstanding products."
