Major League Fishing announced today a new title sponsor for the Angler of the Year (AOY) awards in its four top circuits. Ten Square Games will showcase its leading mobile game Fishing Clash as the AOY title sponsor for the Bass Pro Tour, Invitationals, Toyota Series and BFLs.
The sponsorship follows the success of a marketing partnership first launched in August, which saw the two brands work together on a co-branded promotion where players of Fishing Clash competed in daily MLF-branded events on a digital Saginaw Bay at the same time MLF pros were on the actual waters competing at the final event of the 2023 Bass Pro Tour season in Bay City, Michigan.
“With a player base of more than 80 million people, Fishing Clash is exposing our sport to outdoor enthusiasts around the world,” said Kathy Fennel, executive VP and GM of Major League Fishing. “With their expanded presence as the official MLF Angler of the Year program sponsor, across four circuits, we’re excited to broaden Fishing Clash’s engagement in the sport of professional bass fishing and are confident that this partnership will be mutually beneficial.”
Four anglers have earned the Angler of the Year title since the Bass Pro Tour was first launched in 2019, including two-time winner Jacob Wheeler. In 2023, Matt Becker earned the honor, becoming the first angler to earn the title in his rookie season.
“Through our continued partnership with Major League Fishing, we are not just sponsoring an event; we are showcasing our unwavering dedication to the sport of fishing,” said Andrzej Ilczuk, CEO of Ten Square Games. “This collaboration serves as a bridge between the virtual realm of Fishing Clash and the passion shared by outdoor enthusiasts worldwide. It’s more than a sponsorship – it’s a commitment to bringing together the virtual and real-world fishing communities, creating an immersive experience that resonates with anglers everywhere.”
The Fishing Clash 2024 Angler of the Year Awards will be:
Bass Pro Tour Fishing Clash Angler of the Year: $100,000
Invitationals Fishing Clash Angler of the Year: $50,000
Toyota Series Fishing Clash Angler of the Year (1 per division – 6 total): $5,000 each
BFL Fishing Clash Angler of the Year (1 per division – 24 total): $1,000 each
Fishing Clash is one of the leading mobile games worldwide, ranked in the Top 50 in the Google Play store and played by more than 80 million people in 171 countries. The interactive 3D fishing simulator offers players the opportunity to grab their fishing tackle and go on extreme fishing adventures. The game offers an abundance of fish species and superb fishing experiences at numerous locations worldwide, including previous Bass Pro Tour fisheries like Lake Guntersville, the Great Lakes and Saginaw Bay.
The 2024 Bass Pro Tour Fishing Clash Angler of the Year race begins Jan. 30-Feb. 4 at Toledo Bend Reservoir in Many, Louisiana. Fishing Clash players will be able to compete in daily MLF-branded events while Bass Pro Tour pros are competing in real life on the fishery. Fishing Clash will add select MLF-branded Bass Pro Tour locations to its virtual fisheries throughout the 2024 season.
For more information about Fishing Clash, visit www.FishingClash.game or download the Fishing Clash game on iOS or Android.
