Salem, Va. –Missile Baits announced that it's partnering with the Outdoor Brand Team for assistance in growing sales and the Missile brand across their territory. After 11 years, Missile Bits continues to grow in the bass fishing tackle market for soft plastics, skirted jigs, and terminal tackle. The Outdoor Brand Team has extensive expertise and experience working with select brands in the fishing industry to grow sales. OBT will represent the Missile lineup of plastics and jigs across their territory in the eastern half of the U.S.
“I have personally worked with the whole OBT crew for over 10 years through other brands and they do an amazing job for the brands that they represent," said Missile owner and Bassmaster Elite Series competitor John Crews. "Missile has never had the opportunity to partner with OBT but they recently had an opening, so I jumped on it. OBT will definitely help Missile Baits continue to grow and expand for many more years."
Matt Ledbetter, sales manager for OBT, added, “John and his team have built a great brand and we are excited to join the Missile team. The range of products and colors they have in their lineup is outstanding and I know our team can help them continue to grow the Missile brand.”