Major League Fishing (MLF) announced today that online auto parts retailer CarParts.com will be the title sponsor of the final 2021 regular-season event, set for Sept. 10-15 at Michigan's Lake St. Clair.
“We are very pleased to announce our latest sponsorship agreement with CarParts.com, an industry-leading brand and a highly-regarded company that perfectly aligns with Major League Fishing,” MLF president and CEO Jim Wilburn said. “The reach of MLF provides our sponsors an appealing platform to showcase their brands. Our fans and anglers have shown tremendous loyalty to our sponsors’ products and we are confident that CarParts.com will find this sponsorship extremely beneficial.”
CarParts.com will be prominently featured throughout the event, including in-studio signage, graphic elements and the opportunity to activate at the event in St. Clair Shores. In addition to the title sponsorship, MLF will work with CarParts.com to produce a series of custom content videos, showcasing MLF professional anglers who are auto enthusiasts as they perform their own automobile repairs and maintenance.
“We are thrilled to join the MLF family as the exclusive auto parts retailer of this year’s Bass Pro Tour and to be the go-to parts solution for all fishing fans,” said CarParts.com chief marketing officer Houman Akhavan. “This partnership will allow us to reach a core demographic of truck owners who enjoy working on their vehicles. Whether you're towing to the lake or just packing up for a camping trip, we want to make sure our customers can spend more time enjoying the outdoors and less time worrying about the reliability of their vehicle.”
