B.A.S.S. and Yamaha have inked a new agreement expanding their longstanding partnership for four more years. Yamaha’s sponsorship of the Bassmaster Tournament Trail and Bassmaster Classic will continue through 2024.
“We’re thrilled to continue working alongside the team at Yamaha to support boaters at all levels,” said Bruce Akin, B.A.S.S. CEO. “As we reach new audiences and outdoor enthusiasts, it is great to have a partner like Yamaha, who is dedicated to helping anglers get incredible performance out of their equipment as well as active in vital conservation missions that benefit everyone who loves spending time on the water. The expansion of our partnership proves that, together, Yamaha and B.A.S.S. are committed to ensuring a bright future for sportfishing.”
Yamaha will be a Premier Sponsor for the Classic, Elite Series, Bassmaster Opens Series, College Series, High School Series, Team Championship and the B.A.S.S. Nation regional and championship tournaments.
“Yamaha is excited to continue our Premier Sponsorship with Bassmaster through 2024,” said Yamaha Marine Business Unit president Ben Speciale. “Bassmaster is the pinnacle of bass fishing in the United States, but they’re not sitting still. The team at B.A.S.S. has impressed us in recent years with flexibility in the face of challenges and their efforts to bring newcomers into the sport of bass fishing. We feel secure knowing we will be working with them on current and new initiatives.”
