A one-on-one fishing trip with two-time B.A.S.S. Angler of the Year Gerald Swindle is among the top prizes in the MTN DEW "Claim the Outdoors" challenge announced today. The top prize is a 2021 Ford Bronco presented by country music duo LOCASH and other prizes up for grabs include a Grand Canyon hike, tickets to a race with NASCAR driver Chase Elliott and outdoor gear including fishing rods and mountain bikes.
During a summer of indoor activities, people all over the country have been yearning for the outdoor experiences they traditionally love so much. DEW surveyed ITS consumers and found fans traditionally spent their time with motorsports, hiking, fishing, and biking, so to celebrate fans' interests and give them the opportunity to safely enjoy their favorite activities, "Claim the Outdoors" was born. With outdoors time more meaningful than ever, DEW is ready to celebrate all DEW Nation outdoor activities.
Starting today, entrants can scan the QR code at retail or enter at DewClaimTheOutdoors.com for a chance at the prizes. Then go on social media and share a picture or video of how you #ClaimtheOutdoors.
"DEW fans are known for their energy and passion for the outdoors, which is why we wanted to bring this program to life," said Chauncey Hamlett, Vice President and Chief Marketing Officer for PepsiCo Beverages North America (South Division). "By creating incredible prizing based on our consumer habits, we're getting right to their passion points to celebrate a fun, exciting and safe way to return to the outdoor experiences we value most."
Visit DewClaimTheOutdoors.com for additional prizing details and full rules for entry.
