Valerie Dixon has joined the team at American Baitworks Co. as pro staff manager and event coordinator.
Dixon’s addition is another step in American Baitworks’ focus on growing awareness of the company’s fishing tackle brands; Freedom Tackle, Halo Rods, NetBait, Scum Frog, STH Bait Co. and Snag Proof. Dixon will oversee the company’s national and regional pro staff as well as its high school and college team programs.
In addition to her role as pro staff manager, Valerie will also coordinate media relations and press releases, as well as planning and organization of special events, including ICAST, the Bassmaster Classic and writer conferences.
The Tennessee native is no stranger to the fishing tackle industry. She grew up fishing Pickwick Lake and previously worked with Strike King Lures for 11 years, where she managed more than 200 pro staff team members and coordinated marketing and special events for the company.
“We are extremely pleased to have the opportunity to work with Valerie and have her join our team at American Baitworks,” said chief marketing officer Matt Massey. “We are actively growing our field staff and ambassador rosters to build our brand awareness and support our dealers across the country. Leveraging Valerie’s experience and talent will enable us to create a strong foundation to grow American Baitworks’ brands.”
