Outdoor Sportsman Group announced today that Major League Fishing (MLF) ranked as the top program on Outdoor Channel during the first quarter of 2020 with households, total viewers and men age 25-54. This success marks MLF’s fifth consecutive year as the No. 1 series on Outdoor Channel.
In its premiere run on Sportsman Channel, the 2019 Bass Pro Tour rose to the No. 1 series on Sportsman. In addition, MLF All Angles, the popular shoulder program to the MLF Cups, came in 4th overall on Outdoor Channel. MLF program repeats rank No. 1 on World Fishing Network.
“Major League Fishing on Outdoor Channel continues to exceed ratings expectations,” Outdoor Sportsman Group president and CEO, Jim Liberatore said. “With viewership exceeding 100,000 households consistently, MLF dominates competing networks on their fishing programming. Major League Fishing continues to thrive in ratings by showcasing its fast-paced competition format, the best pro anglers in the business and best sports production team behind the cameras.”
For the first time ever, MLF Cups series average on Outdoor Channel was higher than any single broadcast for any other show. MLF has been the No. 1 show on Outdoor Channel during the first and second quarters since 2016.
“With over 800 hours of programming on the OSG Networks, people still can’t get enough of MLF,” Major League Fishing president and CEO, Jim Wilburn said. “There seems to be an insatiable appetite for our exciting catch, weigh, immediately release format."
