Shimano North America Holding Inc. announced today that Phil Morlock will retire at the end of June 2020 as VP of government affairs/advocacy for the U.S. and Canada.
“At this juncture in my life, I believe it is time to change gears and spend more time on personal initiatives and new projects,” Morlock said.
From the beginning of his 29-year tenure at Shimano, Morlock (at right in photo with U.S. Rep. Rob Wittman of Virginia) recognized the potential for corporate leadership in environmental conservation, scientific research, and government policy as critical for the future of fishing and mountain biking.
“In the decades since Tom Brooke at Shimano Canada first proposed the concept to me, I am tremendously proud of what we have accomplished across North America through our Shimano sport fisheries and cycling initiatives,” Morlock added. Thanking those who have supported him throughout his career, in particular his family and the Shimano family, Morlock went on to encourage his friends and colleagues to stand with him in his ongoing efforts to keep access to the great outdoors open to all.
“Over the past 29 years, Phil has embodied Shimano’s mission statement: ‘to promote health and happiness through the enjoyment of nature and the world around us.’ His unwavering passion and genuine relationships with key leaders at the federal, state and provincial levels in the U.S. and Canada have helped protect places we fish and ride,” said Jim LaFrance, executive VP, Shimano North America Holding, Inc. “We are grateful for Phil’s efforts and dedication and know the result of his work will continue to be enjoyed by anglers and cyclists for many years to come.”
Morlock has led Shimano corporate efforts in fish habitat improvement, scientific research to improve catch-and-release fish-handling methods, youth conservation initiatives, academic scholarships for fish & wildlife studies and improving mountain bike trail planning and access. “We always felt it was important to put something back into the natural resources from which we earn a living.” he added.
Jeff Crane, president of the Congressional Sportsmen’s Foundation, said, “Phil’s dedication to sportsmen and women, not just in Canada but across the United States, has been critical in helping protect and advance policies allowing anglers and outdoor enthusiasts the opportunity to enjoy their favorite pastimes. He is a tried and true sportsman who is passionate about our time-honored traditions and we are grateful for his support.”
