X Zone Lures announced that it's entered into a sponsorship deal with Bassmaster Elite pro Brandon Palaniuk.
"I'm beyond excited to join the family at X Zone lures in 2020," Palaniuk said. "Floating claws, high-quality plastic and no cheap fillers are just a couple of examples of small details that make a huge difference in bait design when that bait touches the water. I've always enjoyed bait design, so this is an opportunity to get those ideas out there and add to an already impressive lineup of baits."
Palaniuk joins fellow Elite Series competitor Brandon Lester on the pro staff.
“X Zone Lures is very excited to have Brandon on our team” said owner Jim Van Ryn. “Brandon is the angler of today. His attention to detail and his creativity in bait design is among the best in the business. His relatability to all anglers and his willingness to share the how and the why of fishing techniques makes him valuable to the industry.
"Having Brandon on our team designing and representing us out on tour is sure to be a major step forward for our brand. We couldn’t happier to have him with us.”
