FLW and Continental AG, parent company of General Tire, announced today an extension of their "global partnership" that will continue to make General Tire the official tire of FLW.
While financial terms of the deal were not announced, General Tire has been named presenting sponsor of the BFL All-American, which is scheduled for May 30-June 1 at the Potomac River.
In addition, General Tire will begin offering a contingency award program for all boaters and co-anglers competing in the two-day T-H Marine BFL Super Tournaments and the 2019 BFL All-American.
General Tire, which first became an official sponsor of FLW in 2016, will also maintain a significant presence at more than 200 tournaments across multiple FLW circuits, including the FLW Tour, the Costa FLW Series, the T-H Marine Bass Fishing League (BFL), YETI FLW College Fishing and the Bass Pro Shops High School Fishing Opens.
“Entering their fourth season as an FLW sponsor, General Tire has been extremely creative and effective in maximizing our relationship by developing campaigns that fully engage FLW fans, members and anglers, both on and off the water,” FLW President of Marketing Trish Blake said in a press release. “Being named the title sponsor of one of our most prestigious events – the BFL All-American – ensures that the General Tire brand will remain highly visible to our fans and anglers. We are pleased to announce this extension and look forward to continuing our collaboration with such a highly regarded partner.”
“We are very excited to continue our longstanding partnership with FLW,” said Travis Roffler, Director of Marketing, Continental Tire. “Fishing has continued to be a great fit for the General Tire brand, as we embody an outdoor lifestyle that usually requires trucks and the right kind of tires to get you where you need to go. We’re looking forward to continue to engage with FLW fans and anglers in 2019 and beyond.”
