Pilot Flying J, the largest operator of travel centers in North America, has signed on to become a local partner sponsor of the 2019 Bassmaster Classic to be held March 15-17 in Knoxville, Tenn., B.A.S.S. announced Tuesday.
B.A.S.S. will partner with Pilot Flying J, which is based in Knoxville, to promote its mobile app. Beginning at the Classic, consumers who download the Pilot Flying J app and enter promo code “BASS2019” will receive an instant, one-time $5 offer that can be redeemed in stores. First-time users will also receive a free drink of their choice when downloading the app and can keep saving in-store with access to daily offers on popular food and beverages.
“We know that our 510,000 B.A.S.S. members travel frequently to enjoy our nation’s great bass lakes and rivers, and they have learned that Pilot Flying J travel centers are convenient places to fill up their tow vehicles and boats, and stock up on food and drinks,” said Bruce Akin, B.A.S.S. CEO. “We’re proud to have Pilot Flying J on board as a local partner of the Bassmaster Classic.”
Said Pilot Flying J chief experience officer Whitney Johnson: “We’re excited to connect with fishing and boating enthusiasts at the Bassmaster Classic in our hometown of Knoxville, Tenn. Our large network of stores located along the nation’s highways and near many lakes, rivers and parks bring the best service and amenities available on the road to those seeking the great outdoors. This exciting partnership with B.A.S.S. will bring guests exclusive offers through our app so they can save in-store with a special $5 offer and deals on food and drinks.”
