Apparel manufacturer Huk announced that it's made several additions to its management team. Todd Howard, a veteran of the apparel industry and former senior executive at Global Brands and Tommy Hilfiger, will serve as president. Al Perkinson, former brand steward and marketing lead for Costa Sunglasses and Simms Fishing Products, will join as executive vice president and chief marketing officer, and Lawrance “Squig” Quigley, former head of apparel design for Oakley, Local Motion, Rip Curl, and founder of Fishworks, will serve as chief of product design.
“We believe that Huk is one of the most exciting young brands in the outdoor world,” said Edwin Lewis, chairman of Huk. “We’re inviting the best, most seasoned-professionals in the apparel business to join us in taking Huk to the next level. Todd, Al and Squig are proven pros and we’re happy to place Huk in their hands and to have them lead our already strong team.”
Howard, who's spent the last two decades managing growth-oriented apparel brands, will bring much needed apparel industry disciplines to Huk through his leadership.
“Adding best practices in design and sourcing as well as logistics and retail strategy to the exciting Huk brand will ensure that our partners have the opportunity to maximize their growth and performance with Huk in the rapidly expanding fishing space,” Howard said.
Said Perkinson: “The new energy and awareness that Huk has created in such a short amount of time is unheard-of in the fishing apparel market,” "Our goal will be to turn that wave of enthusiasm into sustainable growth by continuing to fuel our customers’ passions for fishing and the outdoors. Huk is the most exciting young brand in our industry and I’m looking forward to helping it reach its significant potential.”
Quigley will lead Huk’s product design from the new the company's new design center in San Clemente, Calif.
“I’m stoked to help Huk bring a new and fresh look to fishing apparel with intuitive design, sport-appropriate fit and performance that blows your mind,” he said. “I love surfing, fishing and anything to do with the ocean, so becoming the captain of the design team for one of the fastest-growing brands on the water is a dream come true."