Electrolyte beverage manufacturer Sqwincher Corporation has renewed its affiliation with Major League Fishing (MLF), inking a new 3-year sponsorship agreement.
"Our anglers truly appreciate Sqwincher's involvement with MLF because proper hydration contributes to their performance during long hours outdoors," said MLF general manager Jim Wilburn. "Aside from their great products, Sqwincher has been a wonderful partner and right alongside us every step of the way in supporting our new initiatives that continue to grow MLF's ratings and programming."
Said Sqwincher director of sales and marketing Jimmy Kent: "Major League Fishing is right on target for our professional grade hydration products as anglers constantly face factors that drain the body of critical fluids for top-of-game health and performance. Heat, cold, wind and more can lead to dehydration, and these concerns are magnified when participants preoccupied with competition are often unintentionally ignoring fluid replenishment. MLF's popularity gives us an effective platform to educate and promote."
