T-H Marine Supplies announced that Gene Eisenmann has joined the company as marketing director. In his new role, Eisenmann will oversee the company's event sponsorships, pro staff management, product promotions, advertising strategy and more.
“Gene is an accomplished business owner, a savvy marketer and an experienced angler," said T-H president Jeff Huntley. "As HydroWave's original managing partner and someone who has shown commitment to crafting the vision for our company, we are very excited to have him on board."
Before joining T-H Marine full-time, Eisenmann owned several businesses and fished some of the country's top tournament trails, including the FLW Tour and Bassmaster Opens.
"After selling HydroWave to T-H Marine, I learned a lot about how dynamic and successful a company they really are," Eisenmann said. "Marketing has always been my passion and I am eager to take on such a challenging role."
“Gene continued to provide valuable insight for T-H Marine after we acquired HydroWave from him two years ago," Huntley added, "and we have seen how he has more to contribute to marketing our full line of products. We look forward to expanding our presence in the fishing and boating industry with him at the helm of our growing marketing team."
