Plano Synergy announced that it's hired industry veteran Chris Russell as marketing manager for its fishing division. He'll lead critical marketing activities in support of the company’s Frabill and Plano brands, including oversight of product promotions, catalog and asset creation, trade show representation, advertising, social media, editorial outreach and more.
Russell's employment ledger includes stints with Shimano and Wright & McGill/Eagle Claw Fishing.
“I’m genuinely excited to be continuing my work in the industry I’m so passionate about, especially with the Plano and Frabill brands that have contributed so much fishing joy to so many generations." Russell said. "These category leaders have endured and thrived because of their unrelenting commitment of innovation to anglers. My challenge will be to communicate that commitment and passion in ways that appeal to an increasingly diverse pool of customers.”
