X Zone Lures has announced a new partnership with Bassmaster Elite Series angler Brandon Lester with the goal of Lester helping design a new Pro Series line of soft plastic baits.
Known by smallmouth enthusiasts for its Slammer and Swammer hand-poured dropshot baits, X Zone wants to expand its footprint in the soft plastic bait market with two new product lines.
Lester's work will be focused on the Pro Series that will be expanding throughout the next year. This series will include bait designs that will be applicable to every situation. Holding to its heritage, the X Zone Pro Series baits will be very soft allowing them to provide the longest fish-holding times in the market. This series of baits currently offers seven bait designs and 11 more designs have been approved and will be available in the coming months.
“We started reading a lot of articles and watching videos and Brandon’s name kept popping up. And each time he was teaching people how to catch more fish and then mentioning the gear he used, including whatever bait was his favorite," said Jim Van Ryn, president of X Zone Lures. "We reached out to him to share our appreciation of his efforts and got to talking about baits. Turns out he has a past work history in the injection-molding process and has always been interested in designing his own lures. We put him to work and have really benefited from his expertise.”
Lester jumped in with both feet when given the opportunity to design lures that will work both on the pro tour and for anglers of all levels in North America.
“Our first in-person meeting was last winter at the foundry where the plastic moulds would eventually be made so you could say we started at ground zero," Lester said. "X Zone’s commitment to quality production is critical to putting a fish-catching product out into the market. I’m excited about the lures we’ve designed and those that are coming down the line as well."
