If you see a big Rapala jerkbait going down the road, Bernie Schultz is inside. He's the first, and right now only, guy to sport a Rapala wrap on his truck and boat.
"It will be highly visible at all times," said Mark Fisher, Rapala's director of field promotions. "It will be used not only at BASS competitions, but at other venues like in-store and sports show appearances (Schultz is also active on the inshore saltwater scene, where the wrap boat will have a presence). Bernie was our 2005 Rapala Angler of the Year, and he epitomizes what it means to be a professional fisherman these days."
Fisher added: "It isn't just what he does as a competitor that makes him a great spokesman. No matter what kind of day he's had on the water, or how many hours he's been driving, he has time to talk to fishing fans and members of the press. He's a class act and we're proud to have him representing Rapala to the public."
