B.A.S.S. announced today the organization has added the Shell Rotella brand of heavy-duty diesel engine oils to its group of premier sponsors for the 2017 Bassmaster tournament circuits.
The agreement includes sponsorship of all Bassmaster events, from the Bassmaster Classic to the Bassmaster High School Series.
“Shell Rotella is very excited about the expanded association with B.A.S.S. and the opportunity to work closely with an organization that is committed to bass fishing and outdoor recreation,” said David Waterman, North America marketing manager for Shell Rotella. “Our relationship with B.A.S.S. and bass fishing fans has grown over the past few years and we look forward to our expanded role as a premier sponsor through TV, onsite events and Shell Rotella activations.”
“In addition to being a great partner over the last two years, Shell Rotella was a tremendous help in making our recent Bassmaster Classic in Houston — in their hometown — such a huge success,” said Bruce Akin, B.A.S.S. CEO. “We’re so pleased to have Shell Rotella, which is noted for its high quality heavy duty diesel engine oils, as our newest premier sponsor. Their support for the sport of bass fishing demonstrates their commitment to outdoor recreation."
