Purolator, the manufacturer of automotive filtration products, announced that it has extended its contract with BASS through 2008.
Purolator will continue as the title sponsor of the Purolator Big Bass prize, which rewards the angler who catches the biggest single bass during each day of a BASS event. Additionally, the company awards the Purolator Big Bass of the Tournament to the angler who catches the biggest bass during the event.
In 2005, Purolator gave anglers approximately $141,000 in Big Bass awards. The company said the amount will be boosted to more than $170,000 this year. Purolator will support the Bassmaster Classic, along with the Bassmaster Elite Series, Northern and Southern tours, BASS Federation Nation Championship and the ESPN Outdoors Bassmaster Series.
“The BASS sponsorship has been successful for us on many levels,” said Rob Malone, VP of Purolator. “Not only have we experienced positive growth in brand awareness and in our overall business, we've also developed great partnerships with the other sponsors and great endorsement relationships with our Team Purolator pros.”
Purolator will also sponsor the Purolator Big Bass Fan program at select Bassmaster Elite Series events and the Bassmaster Majors. Twelve fans will be paired with anglers on the final day of competition. If their angler weighs in the day’s biggest fish, that fan will win $1,000.
