Fishing League Worldwide (FLW) announced recently its partnership with Continental AG has been extended and the General Tire brand will continue to be showcased and promoted across FLW's circuits. Financial terms of the agreement were not disclosed.
General Tire will be represented in FLW competition by 18-year Tour veteran Mark Rose of West Memphis, Ark., who won the first two events of the 2017 season.
“FLW is excited to announce our continued partnership with General Tire,” said FLW President of Marketing Trish Blake. “Their return for another season exemplifies their commitment to our sport, anglers and fans. General Tire continues to be a valued partner and a great fit with FLW.”
“We are very pleased to continue our partnership with FLW,” added Travis Roffler, director of marketing for General Tire. “We started building a great foundation with the avid bass fishing fans last year and look forward to strengthening that this season. We want to be the tire of choice for getting anglers of all levels to the boat ramp worry-free so they can thoroughly enjoy their fishing experience.”
