The annual ICAST show is under way in Orlando and Joe Balog is there, trying to determine which of the newest fishing-focused products are true show-stoppers that will impact the sport and which are merely smoke-and-mirrors creations. In an era during which giant corporations swallow start-up companies as a matter of course, he wonders whether it's still possible for an entrepreneurial sort to achieve the "American Dream" in this industry.
To read this week's edition of Balog's Bass War, click here.
