B.A.S.S. announced today that lure manufacturer Rapala will sponsor the 2016 Bassmaster Elite Series, as well as other B.A.S.S. tournament circuits.
Rapala will be a supporting sponsor of the Bassmaster Opens Series, B.A.S.S. Nation events, Bassmaster Team Championship, Bassmaster College Series and Bassmaster High School Series, in addition to the Elite Series.
“We welcome Rapala into the B.A.S.S. sponsor family,” said B.A.S.S. CEO Bruce Akin. “Rapala is known worldwide as an innovative maker and marketer of premium fishing lures and tackle, and the company has been a strong supporter of many of the Bassmaster Elite Series professionals. We look forward to helping Rapala grow its brands as it helps us grow the sport of bass fishing.”
Said Rapala USA president Tom Mackin: “Rapala is extremely proud to be a sponsor of the Elite Series. We value our strong strategic marketing partnership with this world-class organization. We also value our friendship with all of the great people at B.A.S.S. Together we’re building momentum … it’s really fun to be a part of it all!”
