Jesse Simpkins, who spent nearly 20 years at Plano and rose to the rank of vice president of sales prior to his recent departure from the company, has landed at St. Croix as the rod manufacturer's director of marketing.
“A few years back I was asked to jot down the places I would most like to work if I were to start my career all over again and, believe it or not, St. Croix was at the top of that list,” Simpkins said. “Not just because they are a family-owned business that treats everyone on staff like kin, but they are the top in rod-crafting and their name is synonymous with quality and craftsmanship.
“I look forward to getting to know the people inside the organization, top to bottom. The company is an integral part of the community of Park Falls (Wis.). I am really looking forward to being a valued member of the team that delivers these quality products and drive the brand.”
Added St. Croix VP of brand management Jeff Schluter: “Jesse has a very successful track record and is highly respected in the fishing industry. He’s a passionate angler who intimately understands the fishing community and business. We love Jesse’s skill set and personality, along with and his experience and devotion to fishing. Jesse will hit the ground running and communicate the St. Croix story.
“The company is growing. The creation of this position has been a long time coming and Jesse’s a great fit.”
