Elite Series angler Brandon Coulter likes sand, sun, and a cold Corona as much as the next guy.
However his “beach” is the front deck of his bass boat, especially when the fish are biting.
“Besides being with my wife and four kids, there is no place in the world I would rather be than in my boat fishing,” said Coulter. “I’ve traveled all over the world and visited some amazing places and found my ‘beach’ is a bass boat.”
Corona Extra will be the primary theme of his tournament boat, tow vehicle, and jersey for the 2016 fishing season.
Cherokee Distribution, based in East Tennessee, began working with Coulter four years ago using fishing-centric promotions to increase sales and brand awareness.
“The programs have all proven to be so successful we decided to approach Constellation Brands and Corona for Brandon’s second season of the Elite Series,” said Shane Sloan, director of business development at Cherokee Distributing. “As a brand they’ve never done anything like this and for that reason it is very compelling,”
“Working with an angler like Brandon Coulter is something I am so excited to be a part of,” said Bobby Shannon, MDM TN/AR - of Constellation Brands. “Living in the South I know how big a deal fishing is. So many of our customers are big-time anglers and they completely understand a man’s 'beach' oftentimes has everything to do with personal happiness and a relaxed state of mind. We wish Brandon all the success in the world this year and we will be behind him all the way.”
