Bassmaster Elite Series competitor Russ Lane has signed a sponsorship deal with Denali Rods.
"We are pleased to be adding Russ to the Denali Rod pro staff," said company president Scott Estes. "He has a great resumé of accomplishments and is a great guy. We want Russ to help bring new ideas to Denali Rods in developing new products going forward to compliment his tournament strengths."
Added Lane: "To be competitive these days on the Elite Series, you need to be proficient at a lot of techniques. Denali has a wide variety of technique-specific rods that fit all of my needs. With the right combinations of action, balance and sensitivity in each rod, I’m sure that you can find a Denali rod to fit your individual needs."
