Southwick Associates, a firm that tracks trends in the outdoor recreation industry, has released the findings of its internet-based surveys aimed at determining the top brands in a number of fishing product categories for 2015.
Southwick used AnglerSurvey.com to determine the most frequently purchased brands in the following categories. The results are as follows:
> Rod brand: Shakespeare (Ugly Stik, Sturdy Stik, etc.)
> Reel brand: Shimano
> Combo brand: Shakespeare
> Fishing line brand: PowerPro
> Hard bait brand: Rapala
> Spinnerbait brand: Strike King
> Jig brand: Strike King
> Sinker brand: Lindy
> Swivel brand: Eagle Claw
> Leader brand: Sufix
> Fly line brand: Rio
> Fly leader brand: Rio
> Tippets brand: Rio
> Wader brand: Simms
> Clothing brand: Columbia
> Raingear brand: Frogg Toggs
> Landing net brand: Frabill
> Bait bucket/aerator brand: Frabill
> Fishing knife brand: Rapala
> Fish scale brand: Berkley
> Trolling motor brand: Minn Kota
The list above is only a fraction of all fishing categories tracked by Southwick Associates. Along with many other product categories, Southwick Associates also tracks the percentage of sales occurring across different retail channels, total spending per category, average prices, and demographics for anglers buying specific products. Additional information tracked includes total days spent fishing, type of fishing (fresh, salt and more), preferred species and where they fish.
To learn more, visit www.southwickassociates.com.
