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Avena picks up Abu, Berkley

Avena picks up Abu, Berkley

Adrian Avena, who'll make his debut on the Bassmaster Elite Series this season after several years on the FLW Tour, has inked sponsorship deals with Pure Fishing brands Berkley and Abu Garcia.

"Adrian has tremendous upside that greatly benefits both Abu Garcia and Berkley Fishing brands," said PF senior marketing manager Hunter Cole. "He is very skilled, but he has a passion for the sport of fishing that shows through his performance on and off the water. We are very excited to have him on our team. Through promotional appearances, working with the media and competing on the Elite Series tour, Adrian will be a great representative to our sport."

Avena will be working with the brand teams to provide product testing and evaluation for the next wave of products from Abu Garcia and Berkley.

"Abu Garcia and Berkley Fishing are two of the most recognized brands in the sport of fishing," said Avena. "I couldn't be happier that they are giving me an opportunity to be part of their team. This is certainly an exciting time for me.

"This is equipment that I can trust to elevate my career and fishing to that next level. I look forward to the upcoming season and look to represent these companies on the Elite Series."

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