FLW announced today that it’s reached a “long-term” agreement with Costa Del Mar for the sunglasses maker to assume the title sponsorship of the FLW Series, the organization’s Triple-A tournament circuit.
Terms of the arrangement were not disclosed, but the announcement ends Rayovac’s two-year stint as the FLW Series sponsor.
“FLW is proud to be directly associated with one of the most recognized and sought after brands in the outdoors,” said FLW president of marketing Trish Blake. “FLW and Costa Del Mar are positioned to be one of the most powerful sponsorship alliances in the industry with Costa’s long-term commitment as title sponsor of the FLW Series.”
The 2016 Costa FLW Series will consist of five divisions – Central, Northern, Southeast, Southwestern and Western. Each division will consist of three qualifying tournaments with the season culminating with a no-entry-fee championship on Table Rock Lake in Branson, Mo., in November. Based on their finish at the 2016 FLW Series Championship, a total of 11 FLW Series pros will advance to the 2017 Forrest Wood Cup.
"These anglers are some of the best up-and-coming bass fisherman out there, and it's going to be exciting to watch how they all perform in each event," said Al Perkinson, vice president of marketing for Costa. "We look forward to growing this relationship with FLW and with the entire bass fishing community."
The 2016 Costa FLW Series kicks off Jan. 14-16 at Lake Okeechobee in Okeechobee, Fla.
