World Fishing Network announced the appointment this week of Sean Luxton as general manager of WFN US effective immediately. Luxton, who will work from the WFN US office in Centennial, Colo., will report to Jim Liberatore, president and CEO of Outdoor Sportsman Group – Networks, which includes Outdoor Channel, Sportsman Channel and World Fishing Network.
“No one is more familiar with and more passionate about WFN than Sean, who recently celebrated a decade of service with WF," said Liberatore. "We’ll benefit from his expertise and relationships with many of our most important stakeholders as Sean helps us incorporate WFN under the broader Outdoor Sportsman Group umbrella, maximizing our value to our viewers and affiliates.”
Said Luxton: “I’m thrilled to take on the challenge of working with the team to grow World Fishing Network by delivering the best viewing experience to our audience of more than 60 million anglers across North America, wherever they are and however they want to access our content. With the unparalleled resources of Outdoor Sportsman Group – Networks behind us, we’re very well positioned to build on our leadership in the fishing space and add to the success of our advertising, content and distribution partners. And that’s what we’re going to do.”
Luxton had served as senior vice president of digital and content distribution since 2012 in WFN’s Toronto office.