The Mad Hueys, a new global fishing lifestyle brand, is sponsoring Carl Jocumsen during the Australia native's rookie campaign on the Bassmaster Elite Series.
"I’ve never been so fired up to represent a company like The Mad Hueys,” Jocumsen said. “With their core base built in Australia, where my life roots originated from, their motto ‘Let Us Live’ is something I’ve stood by my whole life. Showing the world that fishing is fun, cool and exciting is what The Hueys and myself live by."
“The Mad Hueys is a brand all about living life to the fullest and Carl is a true representative of just that," said P.J. Connell, the company's USA general manager. "He’s a hard-core professional with the skills and passion to win, but at the same time doing it all with a positive outlook … that’s a Mad Huey and that’s why we’re pumped to be backing him on the Bassmaster
Elite Series."