SHL Lures, LLC announced today it has completed the asset purchase of Sworming Hornet Lures, LLC, including but not limited to inventory, patents, and trademarks.
SHL Lures owners Brandon Rickman and Jon Peterson are experienced entrepreneurs with multiple past successes in creating and building companies and consumer brands in the consumer big-box retail space, while also being enthusiastic and avid fishermen.
“We are extremely excited about the future as we continue to build upon the company’s past success in creating quality products," Rickman said. "Our flagship product, the patented Fish Head Spin, which was successful in the recent 2015 Bassmaster Classic, has become a fixture in most tackle boxes around the country. Rick Steckleberg, the company’s founder, has done a fantastic job building a loyal following to the Fish Head Spin. We look forward to strengthening the brand by working in partnership with vendors, distributors, retailers, and most importantly, the fishermen.”
SHL has plans to expand the line with new products, along with an increased focus on the established products like the Fish Head Spin, Fish Head Shaker and Fish Head Dudes.
