Z-Man Fishing Products announced this week that in conjunction with the release of its digital web-based series “Project Z,” a new show-inspired Project Z ChatterBait will debut at the Bassmaster Classic this week in Greenville, S.C.
Season 2 of “Project Z” was shot at Bienville Plantation, a famed big-bass destination in north Florida, where Z-Man pro staffers Luke Clausen, David Walker and Stephen Browning battle one another with no pre-fishing opportunities, limited tackle, and even less time than last year in which to complete several previously undisclosed challenges.
“Based on the overwhelmingly positive feedback our inaugural season garnered from retail partners, consumers and the media, moving forward with a second season of Project Z was an easy decision to make,” states Z-Man general manager and executive vice president, Daniel Nussbaum. “Knowing that anglers – and, consumers in general – are increasingly consuming more and more information digitally from devices such as laptops, tablets and smart phones, Project Z – Season 2 will allow us to continue reaching and influencing folks in creative and meaningful ways.”
The Project Z ChatterBait spawned from the filming of the first Project Z series, Nussbaum said.
“In talking with Luke, David, and Stephen in the evenings after each day of filming last year about how we could continue to improve on the ChatterBait design, we laid out the specs and features that we all wanted to see in a premium bladed jig,” Nussbaum added. “From there, we incorporated input from anglers and our retail partners on everything from sizes to skirt colors. It’s been really neat to see this come to fruition over the last year.”
The new ChatterBait will initially be available in 3/8- and 1/2-ounce sizes with larger sizes coming this summer and be offered in 10 new realistic colors. It’ll feature a 5/0 Mustad UltraPoint black nickel hook and an enlarged jighead collar to eliminate skirt slippage.
“Among many enhancements and upgrades, the Project Z ChatterBait’s new head design allows the blade to swing more freely, which is a huge plus in feeling the lure’s falling action when utilizing a stop-and-go retrieve,” Browning said.
