Action camera maker GoPro is back in the mix as a presenting sponsor of the Bassmaster Classic this year, the company has announced. In addition, GoPro and B.A.S.S. have signed a multiyear agreement that will make GoPro a premier-level sponsor of Bassmaster events and make it the exclusive camera of B.A.S.S.
“Installing GoPro cameras in the anglers’ boats at last year’s Classic proved a huge success, and we are excited to introduce creative new ways to use these innovative products to help put B.A.S.S. fans right there in the boat with the pros,” said Bruce Akin, CEO of B.A.S.S. “With these versatile, durable and high quality cameras and accessories, our fans will be able to watch America’s best anglers from all new angles.”
The 2015 GEICO Bassmaster Classic presented by GoPro is the 45th annual championship of professional bass fishing. GoPro cameras and gear will be used throughout the event to deliver some of the most compelling bass tournament content ever seen.
“When the world’s best fishermen gather on the biggest stage in the sport, fans around the world will have access to some of the most incredible content ever created and shared, powered largely by the capabilities of GoPro HERO4 cameras,” said Paul Crandell, vice president of marketing at GoPro. “This affiliation will continue to give anglers and outdoors enthusiasts inspiration and ideas to capture and share their own epic adventures and stories on and off the water.”
GoPro has wide appeal among outdoor sports enthusiasts and people pursuing their passion, whatever it may be, around the world as well as professional photographers and videographers who have discovered the versatility of the new HERO4 camera simply by watching The Bassmasters on ESPN2. JM Outdoors, the TV production arm of B.A.S.S., has been using GoPro cameras for more than two years, said Mike McKinnis, producer of the award-winning sports show.
“With GoPro cameras and gear, we have achieved cutting-edge video on — and under — the water, as well as of the professional anglers themselves,” McKinnis said. “The HERO cameras and innovative mounts such as chest harnesses and cap clips offer a compelling point of view for our videos.”
GoPro also will be featured on Bassmaster.com, the largest fishing site on the Internet. Content will include how-to segments, tournament coverage and “Best of GoPro” collections during 2015 and 2016.
