FLW announced recently that Plano and Frabill have renewed their sponsorships of the organization.
“Plano and Frabill are iconic brands that stand for quality and reliability,” said Trish Blake, FLW president of marketing. “FLW is proud to continue our longstanding partnership with such powerful brands.”
Said Plano director of marketing Ben Rand: “We view FLW as a platform that goes a long way in reaching our core audience and elevating the sport to audiences around the country. Plano and Frabill are excited to continue our partnership with FLW. All of the events allow our brands to be seen throughout the year and on a platform where they are viewed as being synonymous with many of the best anglers in the world.”
Plano acquired Frabill in 2012, creating a partnership with more than 150 years of combined industry experience.
