California FLW Tour pro Jimmy Reese has signed a sponsorship deal with Indiana-based topwater bait manufacturer Boing Lures.
"I'm so excited to be working with (Boing owner and CEO Jason Yocum)," Reese said. "We have been brainstorming for weeks now. Jason and I have so much in common and are excited about the future of his brand. We both understand the importance of building strong long-term relationships as well as giving back to the industry.
“These lures flat out catch fish," he continued. "The unique sound these baits make when walking across the surface gives the fish a different low to high frequency sound for them to react to."
