Elite Series pro Joe Sancho and soon-to-be rookies Matt and Jordan Lee will be guests of Mike Iaconelli and co-host Pete Gluszek on Ike Live! streaming webcast at 7 p.m. EST tonight. Ike After Hours, a free-form discussion among fish heads who call or tweet Mike and the gang, follows from 10 to 11 p.m. EST.
In addition, Ish Monroe and Keith Poche are slated to call in to talk about their recent altercation at the Southern Open at Lake Toho. They will give their perspectives and reflections.
Iaconelli also announced that Exmark Manufacturing Co. has signed on as a sponsor of Ike Live.
"I'm extremely excited to be working with Exmark in 2015, and am proud to help bring awareness of this superior brand of mowers to the sport fishing world,” Iaconelli said. “As a father of four who is always on the road, the last thing I want to do when I get home is spend all day mowing the lawn. Thanks to my Exmark, I can spend more time doing the things I love knowing my yard looks great.”
Exmark will utilize the Ike Live digital platform to further its commitment to solidifying its brand with the nation’s most active outdoor enthusiasts, as 75 percent of Exmark’s existing customers consider themselves to be avid fishermen.
“Mike’s ‘Never Give Up’ mantra, coupled with his charismatic brand essence and strong work ethic, are a perfect match for Exmark in demonstrating our commitment to quality workmanship, durability, and desire to create more free time for our customers,” said John Cloutier, senior marketing manager at Exmark. “As evidenced by Mike’s recent win on the Delaware River, it’s clear that he has an extremely passionate fan base who embraces his unique approach to professional fishing and enjoyment of the sport. We are thrilled to tap into Mike’s enthusiasm to help Exmark continue becoming the preferred mower brand among fishing and outdoor enthusiasts.”
As part of the partnership, Exmark will be unveiling a Take Back Your Weekends-branded content campaign and associated video submission contest (open for entries April 1 through June 30) that will include an all-expense-paid fishing trip with Iaconelli in his hometown of Philadelphia.
