GEICO has signed a multi-year agreement to serve as the title sponsor of the Bassmaster Classic, B.A.S.S. announced today.
The 2015 GEICO Bassmaster Classic is scheduled for Feb. 20-22 at South Carolina’s Lake Hartwell. Greenville, S.C., will be the hub of Classic activities with the Bassmaster Classic Outdoors Expo held in the TD Convention Center and the daily weigh-ins at the Bon Secours Wellness Arena.
“GEICO’s relationship with the Bassmaster Classic has been truly successful in both supporting the growing bass fishing audience and driving awareness of our auto and boat product lines,” said Ted Ward, GEICO vice president of marketing. “The Bassmaster Classic is a great platform for us to engage with these passionate and loyal fans.”
GEICO will present the Everyday Leader Award of $1,000 to the leader of the first and second days of competition. The company will also have a prominent booth at the popular Bassmaster Classic Outdoors Expo. The GEICO Gecko will make a return appearance at the Outdoors Expo to mingle with bass fishing fans.
“The Bassmaster Classic is our most anticipated event of the year with tens of thousands of fans expected to attend,” said Bruce Akin, B.A.S.S. CEO. “Having GEICO return as our title sponsor solidifies the magnitude of this tournament and its reach within the industry.”
