B.A.S.S. announced today that Allstate Insurance Company has signed on as the presenting sponsor of the Bassmaster Opens Series. It's the second deal with an insurance company revealed this week, following Monday's announcement that GEICO would be the title sponsor of the 2014 Bassmaster Classic.
“Our involvement with the Bassmaster Opens Series gives Allstate the opportunity to connect fishing enthusiasts with Allstate agents in each of the local event markets to talk about their boat insurance and other insurance protection needs,” said Allstate marketing director David Foster.
Added B.A.S.S. CEO Bruce Akin: "We are proud to join forces with the Allstate organization. B.A.S.S. is a new road for Allstate, one that we feel will lead to potential customers through our powerful digital, print and TV media platforms; event marketing; and other methods of enhancing Allstate’s existing relationship with (Opens title sponsor) Bass Pro Shops.”
