Major League Fishing announced today that Peak, the manufacturer of antifreeze and other automotive products, has signed on as a sponsor of the organization.
“Peak makes great products; the company is top-of-the-line. We are tremendously excited to welcome Peak to Major League Fishing,” said MLF GM Jim Wilburn.
Peak's parent company, Old World Industries, is an independent, family-owned business that has been a leader in the development and distribution of high-quality automotive and heavy-duty products for more than four decades.
“The folks at Peak are extremely customer-oriented and understand the passions and interests of their customers,” Wilburn said. “We believe we are a great fit for Peak, and Peak is certainly an outstanding sponsor for Major League Fishing.”
Said Bryan Emrich, senior VP of marketing for Old World Industries: “Peak is thrilled to partner with Major League Fishing and to support its continued growth. Major League Fishing has captured the attention of the entire fishing community and we are pleased to be a part of a sport that has such great appeal to a broadening audience."
