Major League Fishing announced today that Shell Rotella, makers of heavy-duty diesel engine oils, has become a primary league sponsor. The agreement includes title sponsorship of the event filmed the fall in the Denton, Texas area that will air on Outdoor Channel beginning in March.
We couldn’t be more pleased to have an industry leader such as Shell Rotella as one of Major League Fishing’s primary sponsors as we move forward,” said league GM Jim Wilburn. “Their connection to hard-working people is a great fit for our organization.
“Major League Fishing is growing and growing. One of the areas that signifies that growth is the diversity that we’re finding in our sponsorships. We are thrilled to welcome Shell Rotella to Major League Fishing, and at the same time we’re confident that Shell Rotella is going to be pleased with what we have to offer through our growing fan base.”
Said Shell Rotella global brand manager Chris Guerrero: “The Shell Rotella brand is excited to partner with Major League Fishing and to support its continued growth. Major League Fishing has captured the attention of the entire fishing community and we are pleased to be a part of a sport that has such great appeal to people who work hard and play hard.”
