Berkley today announced the launch of the first International High School Fishing Club Challenge. Beginning Thursday, high school fishing coaches can register their school to participate in the program, which runs through the school year and offers numerous fishing related opportunities, rewards, product samples and prizes.
“The program is designed to encourage more students to participate in fishing activities through high schools,” said Berkley senior field marketing manager Roxanne Coleman. “Throughout the year clubs will be given a variety of team and individual challenges and the successful completion of those tasks will earn the club rewards and points for the team.”
The ultimate goal is to win the Berkley High School Cup. The winning team receives $4,000 in prizes for that fishing team. Berkley will also be awarding 2nd- and 3rd-place and honorable mention finishers.
“Berkley Fishing is stepping outside the box to bring a one-of-a-kind fishing program to high schools in the U.S. and Canada,” said Berkley brand manager Chris Hockley. “Our objective is to enhance the students' enjoyment of fishing and all that comes with the sport.”
Fishing clubs do not have to be sanctioned by the local board of education, but must be a part of the high school, just like the debate or math clubs.
Team coaches (only one per school) can click here to register or obtain more information.
