Beginning in August, the Pursuit Channel will introduce its newest tagline – “We Deliver the Outdoors” – through a brand-identity television commercial campaign starring former tour pro and ex-B.A.S.S. emcee Fish Fishburne. The commercials follow Fishburne, long regarded as "the funniest man in fishing," as he rattles down the quiet streets of Glenwood, Ala. parceling boxed pieces of Pursuit Channel to the town’s residents from the roll-door cargo vault of a superbly retro delivery van.
“The addition of a professional, approachable outdoorsman like Fish Fishburne as one of this network’s primary spokesmen is representative of our continued commitment to quality outdoor programming,” said Pursuit Channel founder and CEO Rusty Faulk. “All of our loyal outdoor viewers will recognize Fish from his time as a television and outdoor event host. In essence, Fish was project-ready for this network’s new ‘We Deliver the Outdoors’ tagline, which recognizes and honors the spirit of passionate, salt-of-the-earth folks who share and enjoy our many outdoor blessings."
Decades ago, Fishburne joined the professional bass fishing circuit under the “Team Grandma” banner, honoring the contributions of his first sponsor, his grandmother, Kathryn Rounsaville. Fishburne turned that into a 12-year career that saw him compete in four Bassmaster Classics.
He followed those successes to outdoor television, hosting the likes of ESPN’s Bassmasters, ESPN Outdoor Radio, TNN’s Go Fish and the Outdoor Channel’s Ultimate Match Fishing series.
"I'm a huge fan of the Pursuit Channel and I think this campaign delivers a clear message in an engaging and fun way,” said Fishburne. “There were no actors used in these Pursuit Channel commercials; this is as real life, real people and as great outdoors as it gets."
