How tough is the new Ugly Stik GX2? Tough enough that Ugly Stik is confident to send one rod across the country, giving fans the unique opportunity to put it to the test and be a part of a new online webisode series called #theUglyTour.
“We are really excited about this webisode series to engage consumers and spread the word about the new Ugly Stik GX2,” said Shakespeare marketing manager Josh Silva. “We have a passionate fan base and want to reward them with a chance to be a spokesperson for the brand. They are the lifeblood of who we are as a brand, and they should be the real stars of this exciting new launch.”
“We are only using one rod, a 6’6” medium heavy spinning,” said Silva. “The webisodes are designed to showcase the toughness, durability and versatility of the new Ugly Stik GX2. We also want these webisodes to be authentic and have our consumers take us to their favorite spot, whether that’s bank fishing a pond or fishing from a bass boat at Lake Fork, Texas. It’s not about delivering the dream trip, but we believe our fans will fish with their dream rod.”
The first episode of #theUglyTour features combat veteran Mike Hutt fishing for bass at Lake Fork. Fans can track the travels and stats of the one rod as it moves across the country through a dedicated website and various social media channels including Facebook, Twitter, Instagram and YouTube. In addition, fans will have an opportunity to nominate themselves or someone else to be a part of the tour online via www.UglyStik.com/Tour or www.Facebook.com/UglyStikFishing.
“#theUglyTour gives the everyday angler a chance to tell their story and why they love Ugly Stik,” said Silva. “We’re out to prove the new Ugly Stik GX2 is heads and shoulders above the original, and we want our Ugly Stik anglers to be front and center of this new launch.”
