It's hard to believe it's been 60 years since the Zebco 33 reel made its first impact on the fishing public. This year, Zebco is celebrating the reel's milestone birthday with a totally revamped design and a complete lineup of 33 models to fit the needs of any enthusiast or beginner.
Highlights of the new 33 include: A new gear train for smoother feel and durability, a new line management system to improve casting and retrieves, a micro fine drag and a new bite alert that lets you know when your bait is on the move.
Zebco is slated to debut all the new 33 reels and accompanying rod/reel combos at ICAST later this week. Until then, you can click here to learn more or watch the below video for a few glimpses of the new "old" classic.