Pure Fishing today announced that it has acquired Hardy & Greys Limited, the well-known United Kingdom-based provider of fishing tackle for fly, carp, sea and coarse segments around the world, marketed under the Hardy Bros., Hardy, Greys and Chub brands. Through its wholly-owned subsidiary, Hardy Advanced Composites Limited, Hardy & Greys also specializes in the design and manufacture of tubular components from advanced composite materials.
“With a heritage that spans over 140 years, the Hardy Bros., Hardy, Greys and Chub brands represent iconic fishing brands renowned for fly fishing as well as other specialized fishing segments,” said Pure Fishing president and CEO John Doerr. “Hardy and Greys’ award winning products, now partnering with Pure Fishing’s existing brand portfolio through an expanded global distribution network, share a common passion for innovation and create unparalleled opportunities for our loyal and valued customers and anglers around the world. We place the highest importance on acting as stewards for our legacy of brands. We are pleased to welcome the Hardy & Greys team to Pure Fishing.”
Richard Maudslay, Hardy & Greys’ deputy chairman said, “We are excited to be joining the Pure Fishing team. Our owner was deliberate and very selective when he chose to create value for the future of our brands by placing our company on the market for the first time in 45 years. We are proud of the Royal Warrant of Appointment from HRH The Prince of Wales and of having held 10 royal warrants during the last century.
"This honour is a testament to the extraordinary quality products designed and manufactured by our talented and dedicated team for our Hardy Bros., Hardy, Greys and Chub fishing brands. We look forward to being able to grow our business as part of the Pure Fishing family, with its portfolio of brands that will collectively continue to create benefit for our customers and fishing memories for our anglers.”
