Brookfield Renewable Energy Group has announced a new strategic partnership with veteran professional bass angler and outdoor TV host Joe Thomas to promote the Wear It! campaign. The Wear It! initiative raises public awareness about responsible and safe recreation on or near water, and the importance of wearing life jackets.
“This is a tremendous opportunity to really help make a difference," said Thomas. “Having fished professionally for close to 30 years I understand the importance of water safety, which starts simply by wearing a life jacket.”
The 2013 season of Thomas’ Outdoor Channel series, Stihl Reel in the Outdoors, begins this month and will feature special public service announcements made possible by Brookfield. The PSAs will remind viewers to always wear a life jacket when recreating on and around the water.
