The PAA has had a web presence through its site FishPAA.com, as well as through independent coverage of events and issues, such as found on BassFan. But the organization has long lacked a strong print presence. Several years ago, the PAA had plans to launch a print publication in conjunction with Grand View Media, but the project never took flight.
The PAA announced this week, however, a new media partnership with Game & Fish magazines, whereby the PAA will be highlighted through special content. Game & Fish, owned by InterMedia Outdoors, is a sister publication to BassFan.
The Game & Fish/Sportsman titles will promote PAA events, help local readers spend a day on the water with the nation's best anglers and allow them to follow their favorite pros throughout the tournament season.
Game & Fish publisher Peter Gross noted: "We see this as a great opportunity to elevate the Game & Fish brand while delivering compelling content for our readers, and to collaborate with the top fishing pros in the nation."
Additionally, Game & Fish magazine will have its own pro angler competing in the PAA Tournament Series to provide a first-hand look inside professional bass fishing. Readers will be able to follow his experiences via online updates as the Game & Fish boat crisscrosses the country on the tournament trail.
That angler is Tim Carini – a former Bassmaster Tour pro who continues to fish at the regional level and is currently a sales representative for Game & Fish and BassFan.
"This is a great partnership that will be mutually beneficial for the PAA and Game & Fish brands," said PAA president Dave Mansue. "PAA members will have the opportunity to enjoy the great fishing and outdoors stories online and in Game & Fish publications nationwide, while also learning about the PAA, its pros and their successful techniques."
For more about Game & Fish magazines, or to subscribe, visit GameAndFishMag.com.
