Time Inc. will put the majority of its Time4 Media magazines up for sale. Included in the sale will be hook-and-bullet stalwarts Field & Stream and Outdoor life. Other titles to be sold include Saltwater Sportsman, Ski, Skiing, Popular Science, Motorboating and Yachting.
In a memo to employees, Time Inc. CEO Ann Moore stated that "Time Inc. is focusing its energy, resources and investment on our largest and most profitable brands – brands that have demonstrated an ability to draw large audiences in print and digital form."
Moore further noted: " Our recent acquisition of Golf.com and greater investment in CNNMoney.com, SI.com, People.com, Time.com, InStyle.com and Time Inc. Interactive are evidence of this focused strategy."
Numerous news agencies have reported on the story, but the full memo was published by Advertising Age and can be read here.
