BassFans who hail from the Upper Midwest know all about the "Wall of Yellow" in almost every tackle shop – that gigantic wall of yellow bins with every type of Northland jig imaginable. But Northland Fishing Tackle's not just about walleye, which it proved when it recently signed Elite Series pro Dean Rojas to its pro staff.
According to Northland, Rojas has been added to its Team Northland staff, and will promote the brand through tournaments and seminars, plus in-store and sportshow promotions.
About the deal, Rojas said: "In an effort to remain at the top of my sport going into the 2007 Bassmaster Elite Series, I've partnered with Northland Fishing Tackle to use and promote their premium line of soft plastics, specialty jigs, spoons, and worm weights. Northland's line of Slurpies soft plastics are the most realistic and productive plastics I've ever used. They feature holographic FishFlakes and are salted and spiced with SowSauce."
Northland president John Peterson said: "Dean is a true professional angler and we have the highest regard for his past accomplishments and future potential. Dean and I have teamed up with our engineers to design some very innovative and exciting new products for 2008. We're going to combine my 37 years of manufacturing expertise with his knowledge and uncanny ability to modify lures to catch more and bigger bass. Look for the Dean Rojas Signature Series baits coming soon. You won't be disappointed."
